The Midtown Gazette

A Columbia Journalism School newsroom covering Midtown Manhattan in the heart of New York City.


Tag: advertising
  • Gap Nabs First-Ever MetroCard Ad Spot

    Gap Nabs First-Ever MetroCard Ad Spot

    The Metropolitan Transit Authority rolled out the first batch of MetroCards with front-facing advertisements for Gap in conjunction with the grand opening of their newly renovated flagship store on West 34th Street and Broadway.

  • Celebrity Branding Bonanza at Macy’s

    Celebrity Branding Bonanza at Macy’s

    On Black Friday, prepare to be surrounded by Justin Bieber, Rihanna and Beyonce’s new brands at Macy’s. They are just three of the many celebrities who have utilized social media and taken advantage of a weak economy to launch new brands.