The Midtown Gazette

A Columbia Journalism School newsroom covering Midtown Manhattan in the heart of New York City.


Tag: Figo Gelato
  • Pop-up shops are changing Midtown’s retail playing field

    Pop-up shops are changing Midtown’s retail playing field

    With upfront investments far below the cost of opening a permanent store, popups give brands with limited capital access to popular locations and landlords the opportunity to fill vacant retail space. The practice has taken off in Midtown and is credited with helping to reinvigorate a neighborhood hard hit by commercial real estate vacancies.