The Midtown Gazette

A Columbia Journalism School newsroom covering Midtown Manhattan in the heart of New York City.


Tag: Macy’s
  • Crowds Get Sneak Peek of the Macy’s Parade Balloons

    Crowds Get Sneak Peek of the Macy’s Parade Balloons

    Macy’s began inflating their Thanksgiving Day Parade balloons in the streets around the Museum of Natural History, between 79th and 81st street, at 3 p.m. the day before the parade, drawing huge crowds. Visitors were allowed to enter the enclosure at 79th Street and make their way around the museum before exiting at the same spot.…

  • The Color of Money

    The Color of Money

    As New York women, and the men who buy gifts for them, plan their holiday store invasions this year, one reporter hits the street and wonders: how much you would be willing to pay for the perfect color handbag?

  • Celebrity Branding Bonanza at Macy’s

    Celebrity Branding Bonanza at Macy’s

    On Black Friday, prepare to be surrounded by Justin Bieber, Rihanna and Beyonce’s new brands at Macy’s. They are just three of the many celebrities who have utilized social media and taken advantage of a weak economy to launch new brands.

  • ‘You Can’t Go Wrong with Cashmere’

    ‘You Can’t Go Wrong with Cashmere’

    Are you shopping on Black Friday? That’s the question we asked shoppers at Columbus Circle, Ladies’ Mile and Herald Square. The answer? It seems the economy is still in a downward spiral.

  • Calorie Bomb: Snack at Your Own Peril

    Calorie Bomb: Snack at Your Own Peril

    So, where are you going to eat on Black Friday? It’s not just clothing stores that plan to gear up for the big day. Restaurants and food stands also prepare for the rush of shoppers.