The Midtown Gazette

A Columbia Journalism School newsroom covering Midtown Manhattan in the heart of New York City.


Tag: Branding
  • Celebrity Branding Bonanza at Macy’s

    Celebrity Branding Bonanza at Macy’s

    On Black Friday, prepare to be surrounded by Justin Bieber, Rihanna and Beyonce’s new brands at Macy’s. They are just three of the many celebrities who have utilized social media and taken advantage of a weak economy to launch new brands.