The Midtown Gazette

A Columbia Journalism School newsroom covering Midtown Manhattan in the heart of New York City.


Tag: Sarah Williams
  • Mayor of the Garment District: Using FourSquare to Track Designers

    Mayor of the Garment District: Using FourSquare to Track Designers

    Researchers at Columbia University spent two weeks in July tracking designers and others in the fashion industry how they moved about the Garment District. Their trick for keeping track of the designers? Having them check in on their smartphones with Four Square, a popular social media application.